Impressed with my first meeting of the Social Media Mastermind group of Orange County, I found it within myself to join them again this Saturday morning. Not being an early morning person, this was a huge feat but once there I’m always happy to be amongst the sharp minds of OC.
At the tail end of our rousing discussion on all things up and coming in social media, we brought up the fact that most companies will start a social media plan but won’t follow through meaning they’ll setup a Facebook or Twitter account but never revisit it.
Facebook fan pages and Twitter accounts are indexed by Google in a real time search which means once your page is created, your audience can find it and start interacting with you. If you’re not responding, you are hurting your brand. Facebook and Twitter are great ways for your audience to leave feedback and for you to provide useful content about your company and interact live 24/7. Not having a solid stable image shows that you are not serious about your marketing and therefore don’t listen to your customers.
Doing a random search on Facebook, I came across a few fan pages that had little to no activity on their walls:
- Woody’s Wharf – the last update was on May 9th and it’s a Happy Mother’s Day status update. There is a May 25th user submitted video that looks like spam.
- The Home Mag – the last update is from July 2009 and it’s a video testimonial.
And now for the rock stars – those who exemplify social media, embrace the true meaning of networking online, and reap the benefits:
- Dippin’ Dots – a unique confection created by flash freezing ice cream in a liquid nitrogen mix resulting in micro dots sounds toxic but has created 1 million plus fans on Facebook.
- The Pasta Bar – Opened early this year as family run restaurant serving authentic Italian cuisine. Their prices are budget friendly ($5 a plate for your own custom creation) and they are constantly trying new recipe ideas. Their fan page and Twitter page keeps fans apprised of yummy delicacies prepared by Mama Spinella herself and they run contests to keep their audience entertained and engaged.
- Sushilicious – Based out of Irvine, it was Daniel Woo’s dream to create a sushi restaurant that exceeded his expectations and those of his audience so he went on Twitter and Facebook to get feedback. This revolving sushi bar opened early this year and is a constant hub and source of local tweetups. Read more about Daniel’s journey here.
If you don’t know by now, social media is here to stay. It is constantly improving and re-inventing itself. If you’ve chosen to be a part of it; don’t just get started and quit while you’re ahead. Map out a strategy and follow the examples set by these restaurants. Pick their brain and engage in a conversation online; you might learn a few tips to get going and establish yourself in the realm of internet marketing.
Image Courtesy of GFPeck.