Twitter: What Do I Say? Who Cares?

It’s always exciting when I’m sitting down with a new client, we open up the Twitter web page, and then I hear a brief sigh followed by “OK, so what’s this Twitter stuff all about?” What do I say? Who cares? And do I have to tweet about what I ate for lunch?”

It’s a valid question. What is Twitter? For all intents and purposes, it’s a micro-blogging site meaning you’re sending out a limited amount of information in the form of 140 characters to drive your audience to either your website, a link that you’re sharing, or simply to spread a message.

In its simplicity, it’s fast, 24/7, and creates instant exposure. Why Twitter? Why not? Each tweet and your SEO rich 140 characters worth of content are indexed by Google in real time helping you get your content organically to the first page of Google’s search results.

For example, earlier today I shared that our BNI group was looking for a website designer (the original tweet). Within minutes, I received tweets and emails asking for more information and I now have three potential visitors who could fill this vital spot in our chapter.

The best way to get started is simply by being open-minded to the technology in front of you. Don’t be afraid of the conversation and answer the question: “what’s happening?” Do you have news to share? A relevant article relating to your industry or field?

As you share content, run a search on Twitter and use tools like Twellow, a Twitter Yellow Pages site, to find unique and interesting people to follow, see what they’re saying,  and perhaps jump into their conversation to help relieve the intimidation of Twitter.  Before you know it, you’ll have a small list of followers of your own which will build as you share and provide information. I like to quote Field of Dreams and say, “if you build it, they will come.”

As a first timer on Twitter (or even if you’re a veteran), always remember to keep the conversation light and engaging. Don’t spam your audience with your business materials/promotions and keep your content educational and useful. Follow the guidelines of always being positive, personal, passionate about you do, passing along what you learn, and promoting others.  Before you know it, you’ll no longer be questioning; you’ll be answering.

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