This afternoon, I had an appointment at Big Train which happens to be 5 minutes away from where I live however when I got to Bake Pkwy I noticed a line of cars and figured it was an unusual lunch rush. I tweeted about the incident, got a few retweets, and 15 minutes later I noticed it was a complete road block.
In my despair, I did a search on Twitter and noticed that several people had sent out warning tweets about the road closure but the city of Lake Forest had no updates to provide. Instead if you look at their wall, it’s nothing but an automated feed of news links which further added to my frustration. I continued my search and found a separate Lake Forest twitter account (an independent local news source) and would only have been found in a search. While they did provide updates on the unfortunate situation, it would have been nice if they could have also included an alternate route, how far the closure extended, and the approximate timing of the incident and how long the road would be closed. I imagine something like this could have easily been arranged if the city of Lake Forest was also participating, engaging with police officials, and sending out updates instead of causing panic and frustration.
While I did eventually find out what was going on, I should not have to search any further than the city twitter page. What good is your Twitter page if you’re not engaging, providing real time updates, and being a vital resource to your inhabitants or those that might be passing through?
Yes, Lake Forest I’m publicly calling you out. I hope you’ll re-think your strategy.